FOR PROP FIRMS

White-Label Trading Analytics
for Your Traders

Embed performance dashboards, equity curves, and leaderboards in your prop firm platform. API-first. Customizable. Free tier to get started.

View Pricing Contact Sales

🛡

SOC 2 Ready

Built with SOC 2 compliance from day one

🔒

GDPR Compliant

Full data protection & privacy controls

✅

99.9% Uptime

Enterprise-grade availability SLA

🔐

AES-256 Encryption

Military-grade data encryption at rest

📊

Embeddable Analytics Widgets

Drop performance cards, equity curves, and leaderboards directly into your trader dashboard with a single iframe tag.

<iframe src="https://proptally.app/embed/partner/stats-card?key=YOUR_KEY&theme=dark" width="100%" height="280" frameborder="0"></iframe>

🔒

Secure REST API

Full API access to trader stats, account data, and aggregate analytics. Rate-limited API keys with scope-based permissions.

curl -H "X-API-Key: pt_YOUR_KEY" https://proptally.app/api/partner/stats?period=30d

🎨

Custom Branding

White-label widgets with your firm's colors, logo, and name. Enterprise tier removes all PropTally branding.

⚡

Real-Time Data

Live trade imports via broker APIs (Rithmic, DXtrade, Match-Trader, cTrader). Updated within minutes of trade execution.

📈

Leaderboard & Competitions

Embed a live trader leaderboard on your site. Boost engagement with visible performance rankings.

<iframe src="https://proptally.app/embed/partner/leaderboard?key=YOUR_KEY&sort=pnl" width="100%" height="400" frameborder="0"></iframe>

🛡

Enterprise-Grade Security

AES-256-GCM encryption, HMAC-indexed lookups, zero PII in tokens. SOC 2 readiness built from day one.

Widget Gallery

Live previews of embeddable widgets. All support dark & light themes with custom branding.

Stats CardCompact metrics overview

Win Rate

68.2%

Profit Factor

2.14

Total P&L

+$12,480

Trades

284

Best Day

+$2,150

Avg Win

$187

Equity CurveCanvas-rendered chart

Feb 8Mar 10

LeaderboardTop traders ranked table

#	Trader	P&L	Win%
1	TraderX_Pro	+$12,480	68.2%
2	AlphaCapital	+$9,735	62.1%
3	SwiftTrader	+$7,290	59.8%
4	NightOwlFX	+$5,820	55.4%
5	MomentumKing	+$4,195	61.7%

Instrument BreakdownPer-symbol performance

ES98 trades

71.4%+$5,280

NQ76 trades

64.5%+$3,840

CL54 trades

59.3%+$1,920

GC32 trades

68.8%+$980

EURUSD24 trades

54.2%+$460

Drawdown GaugeVisual risk indicator

$1,240

Max Drawdown

$12,480

Total P&L

P&L HeatmapDay-of-week performance

Mon

+$2,140

Tue

+$860

Wed

$420

Thu

+$1,680

Fri

+$950

Showing sample data. Widgets auto-populate with real trader performance when connected.

How It Works

Get live trader analytics on your platform in 4 simple steps.

Start a free trial or pick the Growth plan. Your API key is generated automatically.

Connect Traders

Traders import trades via CSV or broker API (Rithmic, DXtrade, cTrader). Data flows in real-time.

Embed or Query

Drop an iframe widget into your site, or call the REST API for custom integrations.

Go Live

Your traders see live stats, equity curves, and leaderboards — branded to your firm.

Read the full API documentation →|See real-world examples →

Simple Integration

Embed Widget (HTML)

<!-- PropTally Stats Card -->
<iframe
  src="https://proptally.app/embed/partner/stats-card
    ?key=pt_YOUR_API_KEY
    &account_id=ACCOUNT_ID
    &period=30d
    &theme=dark"
  width="100%"
  height="280"
  frameborder="0"
  style="border:none;border-radius:12px;"
></iframe>

REST API (cURL)

curl -H "X-API-Key: pt_YOUR_API_KEY" \
  "https://proptally.app/api/partner/stats?account_id=ACC_ID&period=30d"

# Response:
{
  "account": { "id": "...", "nickname": "My Account" },
  "stats": {
    "tradeCount": 142,
    "winRate": 58.5,
    "totalPnl": 3847.50,
    "profitFactor": 1.82
  },
  "dailyPnl": [...],
  "instruments": [...]
}

Pricing

Start free. Scale as you grow.

Starter

Free

Try it out. Perfect for small firms.

1,000 API calls/day

✓ 3 embed widgets
✓ Basic stats API
✓ Dark & light themes
✓ Community support

Get Started Free

Growth

$149/mo

For growing firms with active traders.

10,000 API calls/day

✓ All embed widgets
✓ Detailed stats API
✓ Bulk queries
✓ Webhook notifications
✓ Priority support
✓ Custom accent color

Enterprise

Custom

Full white-label for large operations.

Unlimited API calls

✓ Everything in Growth
✓ Full white-label branding
✓ Remove PropTally attribution
✓ Dedicated support
✓ Custom SLA
✓ On-premise option

Contact Sales

0

Traders Tracked

Embed Widgets

30+

Prop Firms Supported

99.9%

API Uptime

<50ms

Avg Response Time

AES-256

Encryption Standard

Trusted by Prop Firms

See why firms choose PropTally for their analytics infrastructure.

"We integrated PropTally widgets in 2 hours. Our traders love seeing their stats directly in our dashboard."

Mike Chen

CTO, TradeFlow Capital

"The API is rock-solid. We process 8,000+ requests daily with <40ms response times. The webhook system is a game-changer."

Sarah Kim

Head of Engineering, Apex Analytics

"Going from CSV imports to embedded widgets doubled our trader retention. The leaderboard alone drives 30% more activity."

James Rodriguez

Founder, FundedEdge

ROI Calculator

See the value PropTally analytics bring to your firm.

Active Traders: 100

105001,000

Retention Boost (+15%)

+15 traders

Additional Revenue/mo

$3,000

Engineering Saved/mo

$12,000

Estimated Monthly ROI

$15,000/mo

vs PropTally cost of $0-$149/mo

Build In-House vs PropTally

Save months of engineering time and ongoing maintenance costs.

Feature	Build In-House	PropTally
Time to launch	3-6 months	2 hours
Development cost	$50K-$200K	$0-$149/mo
Ongoing maintenance	2+ engineers	Fully managed
Broker integrations	Build each one	8+ pre-built
Analytics depth	Varies	30+ metrics
Embed widgets	Custom build	11 ready-made
Security & compliance	Your responsibility	AES-256, HMAC, SOC 2 ready
Uptime SLA	Self-managed	99.9% guaranteed

Compatible With

RithmicDXtradecTraderMatch-TraderMT4MT5TradeLockerCSV Import

Frequently Asked Questions

Do I need to be a PropTally user to use the API?

No. Enterprise partners get a separate API key system. Your traders import their data into PropTally, and you query it via the API or embed widgets.

How do traders connect their accounts?

Traders sign up at proptally.app and import trades via CSV upload or direct broker API integration (Rithmic, DXtrade, cTrader, etc.).

Can I white-label the widgets?

Growth tier lets you customize accent colors. Enterprise tier removes all PropTally branding and lets you add your own logo and colors.

What happens when my trial ends?

Your 5-day trial includes full Growth access. After the trial, you're charged $149/mo. Cancel anytime from the partner portal — you'll keep Starter (free) access.

Is there a free tier?

Yes. Starter is free forever with 1,000 API calls/day and 3 embed widgets. Great for testing before committing.

How do webhooks work?

Subscribe to events (trade.created, milestone.reached, etc.) and we POST JSON to your endpoint with an HMAC signature for verification. Up to 5 webhook endpoints per partner.

Where do I manage my API keys?

In the Partner Portal at /enterprise/dashboard. Log in with any active API key to view usage, create/revoke keys, and manage webhooks.

What security standards do you follow?

AES-256-GCM encryption for all PII, HMAC-SHA256 indexed lookups, bcrypt passwords, scrypt KDF. Zero PII in tokens. API keys are SHA-256 hashed at rest.

Already a Partner?

Manage API keys, view usage analytics, and configure webhooks.

Open Partner Portal

White-Label Trading Analyticsfor Your Traders